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Demand Planning & Demand Management

Understanding How to Meet Customer Demand Efficiently and Effectively

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Why Choose Us

The Demand Planning & Demand Management Course is essential for organisations that aim to balance customer needs with operational capability. Whether operating in manufacturing, services, distribution, or project-driven environments, businesses must accurately anticipate demand to ensure cost control, service reliability, and operational efficiency. Poor demand planning often leads to excessive inventory, unmet service levels, operational bottlenecks, and significant financial impact. This Demand Planning Training Course helps participants understand how forecasting, inventory strategies, and demand management processes work together to support organisational performance.

This Demand Management Training explores how organisations can move beyond reactive order fulfilment and instead adopt structured, data-driven approaches to anticipating demand. Using the course outline as context, participants learn how to align sales, marketing, operations, procurement, and finance through integrated demand planning frameworks. The training also highlights how changes in capacity, workforce availability, supply constraints, or market conditions influence demand accuracy and decision-making.

Participants will gain clarity on the end-to-end demand cycle, from understanding customer requirements to establishing planning hierarchies, forecasting models, inventory accuracy, and service performance measurements. The course emphasises how effective demand planning reduces cost, supports high service levels, and improves inventory turnover—ultimately enhancing organisational profitability.

This Demand Planning & Demand Management Training Course equips professionals with the tools to anticipate demand accurately, assess inventory needs, and design planning strategies that support operational continuity in dynamic environments.

Why Choose Demand Planning & Demand Management
Course Goals

What are the Goals?

By the end of this Demand Planning & Demand Management Course, participants will gain a complete understanding of forecasting, planning, and demand control processes. The course will enable them to apply structured techniques to improve demand accuracy, reduce inventory costs, and enhance service performance across the supply chain.

Participants will be able to:

  • Understand the importance of inventory and its impact on profitability
  • Examine appropriate methods for planning and forecasting demand
  • Comprehend the value chain in inventory and demand management
  • Apply best-practice approaches to demand control and planning
  • Evaluate techniques for improving customer service levels

Who is this Training Course for?

This Demand Planning Training Course is suitable for professionals involved in forecasting, planning, and supply chain decision-making. It is ideal for anyone responsible for managing materials, inventory, customer demand, or operational capacity.

It will greatly benefit:

  • Purchasing, procurement, and inventory professionals
  • Sales, operations, and project personnel
  • Demand planners, master schedulers, and supply chain analysts
  • Anyone involved in evaluating, preparing, or managing demand signals across the organisation
Learning Approach

How will this Training Course be Presented?

This Demand Planning & Demand Management Training uses proven adult learning techniques to ensure high comprehension and retention. The delivery methodology includes:

  • Instructor-led presentations on demand concepts and planning frameworks
  • Case studies illustrating real-world forecasting and inventory challenges
  • Group discussions that encourage cross-functional learning
  • Exercises and classwork activities to reinforce key principles
  • Facilitated reflection sessions to evaluate current organisational practices

This practical, interactive approach ensures that participants leave with actionable insights and tools to strengthen demand planning within their organisations.

The Course Content

Demand in the Supply Chain

  • Understanding the Supply Chain
  • Customer Segmentation
  • Knowing the Needs of the Customer
  • Pareto Law in Identifying Product Classification
  • Location of Inventory

Demand Planning

  • Hierarchy of Planning
  • Aggregate Planning
  • Different Types of Demand Planning
  • Maintenance & Inventory Planning
  • Master Scheduling

Forecasting

  • Principles of Forecasting
  • Effect of Lead Time on the Forecasting Process
  • Quantitative and Qualitative Forecasting
  • Tracking Forecast Accuracy
  • Determining Safety Stock

Inventory Recording

  • Periodic Stock Take
  • Cycle Counting
  • Perpetual Recording
  • Utilising Bar-codes to Manage Inventory and Movements
  • The use of Radio Frequency Identification (RFID) for Recording Inventory Movement
  • Inventory Accounting

Demand Management

  • Understanding the Principles of Managing Demand
  • Stock Turnover Rate
  • Customer Service
  • Cost of Operations
  • Measuring the Effectiveness of your System
  • How to use the Measurements
Recognition

Certificate

  • • Wallstreet Development Academy Certificate of Completion for delegates who attend and complete the training course.
Collaborations

In Partnership With

Anderson Copex Coventry