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In-House Training About Us
An Intensive Professional
Development Training Course on

Creating a Marketing Plan for Business to Business

Effective B2B Marketing Plan to Succeed
with New Products and New Markets

Course Options

How would you like to proceed?

Need a tailored solution or group booking discount? Contact our course advisors.

Why Choose Us

Creating a Marketing Plan for Business to Business Training Course is essential in today’s competitive landscape. As traditional industries face challenges, and organizations innovate to reach new markets, a strategic and well-crafted marketing plan is key to success. In B2B marketing, effective planning can differentiate your company, ensuring you reach the right audience and drive growth.

This course is designed to provide you with the practical skills and knowledge to build effective marketing plans that drive results. You will learn to analyze markets, develop strategies, and structure a plan that targets the right customers and decision-makers. The course leverages real-life examples from successful B2B companies, offering insights from a course director with years of experience in sales and marketing consulting.

What you'll learn in this Creating a Marketing Plan for Business to Business Training Course:

  • How to conduct critical analysis before starting your marketing plan
  • Define and craft an effective marketing strategy
  • Structure a comprehensive and actionable marketing plan
  • Target key customers, decision-makers, and influencers
  • Build the optimal marketing mix for your business
  • Successfully implement and control your marketing plan

This course empowers you to not only create but also implement and track a marketing plan that delivers superior results.

Why Choose Creating a Marketing Plan for Business to Business
Course Goals

What are the Goals?

By the end of Creating a Marketing Plan for Business to Business Training Course, you will have the ability to:

  • Construct a comprehensive written marketing plan
  • Secure approval and support for your marketing strategy
  • Persuade key stakeholders to adopt your marketing approach
  • Integrate and coordinate the marketing mix for maximum impact
  • Lead teams to successfully implement the plan

Who is this Training Course for?

This course is designed for professionals in various roles looking to sharpen their B2B marketing skills and adopt a structured approach to marketing:

  • Marketing Managers seeking a more strategic approach to B2B marketing
  • Senior Executives aiming to align the company’s marketing with corporate goals
  • Marketing Executives tasked with the implementation and delivery of marketing plans
  • Managers from other departments who need to understand and support marketing strategies

This course will also benefit anyone involved in innovating new products or entering new markets, as it provides a framework for effective market-focused planning.

Learning Approach

How will this Training Course be Presented?

The Creating a Marketing Plan for Business to Business Training Course is delivered using a blend of theoretical presentations and interactive exercises, ensuring that concepts are both understood and applied. Real-world case studies, videos, and group discussions will be integrated throughout the course, giving you practical insights from global B2B success stories.

Key Delivery Methods:

  • Presentations and Discussions to establish core concepts
  • Case Studies and Real-Life Examples to contextualize theory
  • Interactive Exercises to apply the concepts in a practical way
  • Video Content to showcase successful B2B marketing strategies

This highly practical course ensures you not only gain the necessary knowledge but also learn how to apply these strategies in your daily work, ensuring a lasting impact.

The Course Content

Understanding the Structure and the Approach

  • How to write a structured marketing plan
  • How to develop the plan
  • How to align your plan with the corporate strategy
  • Defining the brand principles
  • Positioning the brand

Understanding the Market and the Customers

  • Building relationships with stakeholders
  • Scoping the market
  • Acquiring market knowledge and insight
  • Understanding the market drivers
  • Understanding customers, decision-makers and decision-process
  • Identifying customers’ challenges, to discover what they value

Understanding the Competitors, Defining the Strategy and Targets

  • Understanding competitors
  • Assessing your organisation’s capabilities and limitations
  • Measuring market attractiveness and defining strategic options
  • Setting marketing objectives
  • Creating and describing the marketing strategy
  • Integrating marketing strategy and sales strategy
  • Defining target groups, assigning priorities and tasks

Constructing the Mix, to Deliver Superior Value Propositions

  • How to create differential advantage
  • Defining the propositions
  • Winning on value not on price
  • Creating the right marketing communications mix
  • Constructing the right messages and tools
  • Aligning the sales activities with marketing

Supporting Intermediaries, Implementing and Controlling the Plan

  • Supporting intermediaries
  • Defining the schedule and responsibilities
  • Defining resources and constructing a budget
  • Controlling and verifying the plan
  • Contingency planning
  • How to write the plan
Recognition

Certificate

  • • AZTech Certificate of Completion for delegates who attend and complete the training course.
Collaborations

In Partnership With

Anderson Copex Coventry

Frequently Asked Questions

Absolutely. AZTech offers customised in-house training where this course can be tailored to your organisation's specific needs, objectives, and industry context. Please contact us directly to discuss your requirements.

Yes. This Creating a Marketing Plan for Business to Business is offered in a classroom setting across multiple international locations as well as in a live online format, giving participants the flexibility to choose the option that best suits their schedule and learning preference.

AZTech courses are conducted in carefully selected 5-star hotels or 4-star premium hotels in the host city, featuring fully equipped, professional training rooms. Participants will enjoy coffee breaks and snacks throughout the day, as well as a complimentary lunch provided after each training session.

This Creating a Marketing Plan for Business to Business training course is designed for professionals at all levels who wish to enhance their knowledge and skills in this subject area. It is suitable for managers, team leaders, specialists, and anyone looking to advance their career and professional development.

AZTech provides round-the-clock support to assist you with any enquiries. You can reach our team 24/7 by phone at +971 50 195 5668, by email at [email protected], or by visiting our website at www.aztechtraining.com. Our dedicated training consultants are always on hand to help you with course selection, registration, scheduling, and any other questions you may have.

There are no formal prerequisites for this Creating a Marketing Plan for Business to Business course. It is open to all professionals regardless of their background or experience level, though a basic understanding of the subject area may be beneficial.

AZTech courses are delivered using a highly interactive and practical methodology, combining presentations, group discussions, real-world case studies, exercises, and workshops to ensure participants can immediately apply what they have learned in their professional environment.

Yes. Participants who successfully complete the course will receive an AZTech Certificate of Completion. This course may also be eligible for Training credits, which will be indicated in the course details.

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